Questopia
UX/UI Case Study
Role
Research, Ideation, UX/UI Design, Visual Design, Prototype, Pitching
Timeline
48 Hours Hackathon (2022)
Tool
Figma
About
Overview
Given 48 hours to create a soultion. Our team utilized collaborative brainstorming, user research, and rapid prototyping to develop a simple, intuitive, and visually appealing app that encourage users to unleash their inner child and curiosity. Our gamifed event app encourages users to go outside, make friends, explore their city, and have fun.
Design Challenge
How might we design an experience that sparks curiosity, self-reflection, and experimentation to enhance learning and discovery?
Soultion
Questopia is an event finder game for young adults in order to encourage them to foster curiosity and connect with their inner child through exploration and experimentation with their surroundings and community
Research
Our Process
Features and Functionalities
We conducted 2 interviews to gain better insight into our target audience experience their process of finding events and experience on event apps
Insights
Through research and user interviews, we delved into our user persona's uncovering insights that guided the design of a seamless and engaging experience tailored to the dynamic lifestyle of today's young adults.
Persona
Competitor Analysis
This app flow captures the essence of a dynamic and engaging experience, as we guide users effortlessly through the app.
Information Architecture
Navigate through the task flow, users can seamlessly discover and engage with events from event discovery to task completion.
Task Flow
Design Concept
Producing wireframes enabled us to visually structure the content in a clear and digestible format. Additionally, it provided an opportunity to test the interface with our audience, gathering valuable feedback on user accessibility and overall experience.
Wireframes
For the visual style, we wanted a playful and energetic theme reminiscing of childhood shown through the bright colour, friendly typography, and the lively tone of the app.
Visual Style
Final
Prototype
Informed by user research insights, we strategically pinpointed key features essential for our event finder game app. Explore the features of the app showcased below.
Key Takeaways
Takeaways
Reflecting on the creation of Memento within a 48-hour timeframe, the experience was a testament to the strength of collaborative teamwork and the transformative power of rapid creativity. Our team was able to seamlessly blended individual skills, resulting in a realistic yet innovated solution. This project reinforced the notion that tight timelines can fuel innovation when each individual is committed to pushing creative boundaries.