Sprint Headquarters Block Party Identifier

I designed this identifier for an event on the Sprint Headquarters Campus. The purpose of the event was to celebrate the grand opening of all of a newly renovated building as well as recognize the Network team for the launch of 5G. I wanted the identifier to signify a fun summer event while keeping the design Sprint branded. The color palate and use of the light brush helped make the event recognizable as a Sprint event. The identifier was used on flyers to promote the event as well as rotating announcements on TV screens throughout campus. It was also included on the photo booth printed pictures you could get at the event.